A peaceful, progressive agro-tourism and ecologically balanced municipality with God fearing, empowered and healthy citizenry working together for sustainable socio-economic and cultural growth and development.
To effect strong community participation complemented by a system of coordination between and among LGU all sectors and civil society organization to bring about and desired progress.
To become a first-class municipality by the year 2019 with the agro-tourism industry in full swing.
To become the major food basket and prime tourist destination in the Province of Batangas.